velora
- Velora, startup
2025-26 - Sole designer
Brand, web app, mobile & website
Sole designer of Velora, a platform that gives financial advisors everything they need in one place. Advisors run their practice from a single dashboard, and their clients follow their money in a companion app with AI insights. I designed the brand, the advisor platform, the client app and the website. Live today, with more than 50 advisors on board.
01The advisor's day
Open tasks, upcoming meetings and the status of every client on one screen, so an advisor knows where to start the day.
02One client, the full picture
Assets, liabilities, goals and progress in a single client view, replacing the mix of spreadsheets and documents advisors used to juggle.
03Planning tools
Scenario comparison and cash-flow planning turn numbers into clear visuals an advisor can walk a client through in a meeting.
04Meetings
A calendar built for client work: schedule in a click, see upcoming meetings and save a summary right after each one.
05The client app
Clients get their own window into their money: budget, cash flow, capital and an emergency fund, always in sync with their advisor.
06AI insights
AI turns the client's data into plain-language insights, and a chat lets them ask about their money anytime between meetings.
07White label
Velora is also sold as a white-label product. Each advisory firm gets the same app in its own brand, with its own logo, colors and advisor photo, built on one flexible design system.
08App Store
Store screenshots that tell the product story in one line each, designed as a template every white-label brand can reuse.
09Brand and website
A calm, confident identity in black and fresh mint, carried from the logo through the product and the marketing website.