the money
map
- Guy Natan & Mor Yogev
2026 - Sole designer
Product design & branding
Sole designer of The Money Map, a mobile app by financial expert Guy Natan and economics TV host Mor Yogev that makes personal finance approachable for everyone. It turns a stressful subject into a 12-day guided journey: one short video and one small task a day. I designed the product and the brand identity end to end. Now in its third pilot, ahead of launch.
01Twelve days, one map
Each day unlocks a single task. The home screen shows exactly where you are on the journey, and a home-screen widget brings you back tomorrow.
02Learn, then do
Every day pairs a short video from Guy and Mor with one practical task, broken into small steps so it never feels like paperwork.
03AI does the heavy lifting
Upload a payslip or a statement and AI reads it for you, turning raw numbers into a plain-language insight about where you stand.
04Your money, finally clear
A financial health score, income versus expenses and a running total of what the journey has already saved you, all in plain language.
05Brand identity
Built around the logo, an identity that feels calm and optimistic rather than corporate: soft purples, a fresh mint accent and playful coin illustrations.
06App Store
Store screenshots that sell the promise in one line each: one task a day, ten minutes, twelve days.